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Cass Balzer

Cass Balzer is a Content Marketing Manager at Fetch. As a former journalist, she sees narrative structure as a powerful tool for both understanding consumer behavior and driving conversions.

8 Articles Published | Follow:
The BJ's logo is featured in a smartphone showing the Fetch app
BJ’s powers new member acquisition with targeted offers on the Fetch app

Amidst inflation and tightened budgets, club retailers are an increasingly vital option for shoppers looking…

The Axe logo is featured in the Fetch app
Axe finds their audience with a new product line on the Fetch app

The fragrance space is saturated with brands who have storied name recognition: Bleu de Chanel,…

A Fetch user shows the Feast Week campaign in their app
Leading restaurants are driving traffic – and whetting appetites – with Feast Week on the Fetch app

Fetch, America’s #1 rewards app and engagement platform, is driving consumers to restaurants like McAlister’s…

Topo Chico Hard Seltzer
Topo Chico™ Hard Seltzer launched new product and drove trial with the Fetch app

Launching a new product into a competitive market is an exciting process, especially when entering…

How brands are winning hearts - and loyalty - with the Fetch app this Valentine's Day
Romancing the Customer: How brands are winning hearts – and loyalty – with the Fetch app this Valentine’s Day

This Valentine’s Day, Fetch plays the ultimate wingman for companies like Mars, Molson Coors, Pernod…

National Pizza Day and Casey's
With Fetch, Casey’s Gets a Slice of the Action on National Pizza Day

National Pizza Day on February 9 celebrates one of America’s favorite foods in all its…

Fetch's App Store Dominance - Thumbnail
Fetch Continues to Dominate App Store Shopping Categories

Fetch was one of the most-downloaded shopping apps in 2022, according to data.ai’s State of…

5 Trends Shaping CPG with David Sommer
5 Trends Shaping CPG in 2023, with David Sommer

As calendars page over to 2023, macroeconomic and consumer-based factors are producing new retail and…