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Selma Koita

Selma is a Director of Marketing at Fetch. She has a knack for brand strategy and finding brilliance in complex situations, which she has done for countless brands, both big and small, across a number of industries.

7 Articles Published | Follow:
Rewarding Consumers for Buying Brands They Love: Roadmap for Omnichannel Loyalty

Wes Schroll, Co-Founder & CEO of Fetch, was joined on stage at Advertising Week New…

Fetch at GroceryShop
Groceryshop 2022: Conversations with our Brand Partners and Taking Them Further

Fetch had a big presence at Groceryshop 2022 and connected with many of our amazing…

Demos Are An Illusion: Connecting Brands Directly to Consumers
Demos Are An Illusion: Connecting Brands Directly to Consumers

The early days of the pandemic brought abrupt and significant changes to shopping behavior. Consumers…

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Demos are an Illusion: Intended Offers, Intended Results

As David Berk puts it, “Coupons have the precision of a cluster bomb.”  Fetch Group…

Demographics Are An Illusion: How to Right Size an Offer for Every Consumer
Demographics Are An Illusion: How to Right Size an Offer for Every Consumer

In our latest Fetch Focus series, senior leaders at Fetch discuss how demographics are an…

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Demographics Are An Illusion: Breaking Beyond Ineffective Consumer Data

From the beginning, marketers have relied on demographic data to define their audiences and guide…

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Fetch Leadership Talks Tracking ROI

Fetch is launching a new B2B content series called Fetch Focus that features our people…