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Selma Koita

Selma is a Director of Marketing at Fetch. She has a knack for brand strategy and finding brilliance in complex situations, which she has done for countless brands, both big and small, across a number of industries. As a self-described adventure-seeking, calculated risk taker, she is always up for immersing into a new experience.

6 Articles Published | Follow:
Fetch at GroceryShop
Groceryshop 2022: Conversations with our Brand Partners and Taking Them Further

Fetch had a big presence at Groceryshop 2022 and connected with many of our amazing…

Demos Are An Illusion: Connecting Brands Directly to Consumers
Demos Are An Illusion: Connecting Brands Directly to Consumers

The early days of the pandemic brought abrupt and significant changes to shopping behavior. Consumers…

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Demos are an Illusion: Intended Offers, Intended Results

As David Berk puts it, “Coupons have the precision of a cluster bomb.”  Fetch Group…

Demographics Are An Illusion: How to Right Size an Offer for Every Consumer
Demographics Are An Illusion: How to Right Size an Offer for Every Consumer

In our latest Fetch Focus series, senior leaders at Fetch discuss how demographics are an…

Fetch roundtable
Demographics Are An Illusion: Breaking Beyond Ineffective Consumer Data

From the beginning, marketers have relied on demographic data to define their audiences and guide…

Fetch Focus ROI
Fetch Leadership Talks Tracking ROI

Fetch is launching a new B2B content series called Fetch Focus that features our people…