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General Mills and Fetch Partnership Featured on SmartBrief

General Mills and Fetch Partnership Featured on SmartBrief

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General Mills Good Rewards and Fetch Partnership

SmartBrief recently featured the Fetch and General Mills partnership in a story about customer loyalty. The General Mills Good Rewards program, which launched July 2022 in partnership with Fetch, provides members exclusive offers on the full portfolio. The program gives personalized special offers and free loyalty benefits every time customers purchase a General Mills product. 

General Mills Good Rewards featured in the Fetch App on SmartBrief

Rather than developing a proprietary loyalty program platform, General Mills chose to partner with Fetch. This allowed the company to quickly launch the program and leverage the app’s built-in audience of 17 million monthly active users. This, according to KC Glaser, General Mills Senior Manager of Loyalty and Rewards, made Fetch an ideal partner. 

“We want to ensure that our loyal customers are rewarded for being loyal to General Mills with unique, exclusive experiences.”

The Fetch app also enables users to find savings where they are needing them most. The ability to redeem gift cards not only from General Mills gives consumers the option to focus on deals that are best suited to their lives. Good Rewards is looking to expand its benefits in 2023 to free delivery on direct-to-consumer promotions or exclusive access to limited-time product releases, according to Glaser.

Also referenced is the scope of the Good Rewards program, which spans the General Mills portfolio including Cheerios, Pillsbury, Betty Crocker, and Progresso. This allows the company to both educate the consumer on product range and encourage behavioral change, which will contribute to higher lifetime value and spend on General Mills products. 

With real-time results and the ability to run offers and campaigns directly on the platform, brand partners can personalize the consumer experience at scale. “The more we learn, the more we can continue to optimize the value of Fetch offers for both the end user (the consumer) and General Mills,” says Glaser.

In addition to Good Rewards, Pepsi and Huggies have brought their loyalty programs to the Fetch app to meet their consumers with personalized, digital-first experiences and rewards. 

Visit the SmartBrief article to read more. 

Are you ready to build stronger relationships with your consumers? Reach out to the Fetch for Business team today to learn more about launching your brand’s loyalty program.