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Viral Makeup Dupes That Are Worth The Hype

Viral Makeup Dupes That Are Worth The Hype

Whitney Smith
Viral Makeup Dupes

The Top Viral Makeup Dupes That You Need to Try

Makeup can be expensive, but that doesn’t mean you have to sacrifice quality for affordability. Thanks to the power of social media, viral makeup dupes have become a popular way for beauty lovers to get their favorite high-end looks for a fraction of the cost. In this post, we’ll be sharing some of the top viral makeup dupes that earn you ten points per dollar in the Fetch app.

What exactly is a makeup dupe?

Makeup dupes are products that are similar in color, formula, performance – and sometimes packaging to high-end makeup products, but are sold at a much lower price point. Dupes can be found at drugstores like CVS and Walgreens, online retailers, and even in larger stores like Ulta, Target, and Walmart.

Why are makeup dupes so popular?

Makeup dupes have become a viral sensation on social media platforms like TikTok and Instagram, where users share their favorite affordable makeup finds. Beauty content goes viral on these platforms and often causes products to sell out in record time. This has led to a trend of beauty lovers seeking out these viral makeup dupes in order to get the same look as their favorite influencers, without breaking the bank.

The Top Viral Makeup Dupes

Dupe 1: Nyx Brow Glue vs. Anastasia Beverly Hills Brow Freeze – This dupe has taken the internet by storm, with users raving about the similarity between the two products. The Brow Glue Instant Brow Styler by NYX is a fraction of the price of the high-end product, but has the same quality and staying power.

Brow Glue

Dupe 2:  Maybelline Instant Age Rewind Perfector vs. Charlotte Tillbury Hollywood Flawless Filter – This dupe has been a go-to for beauty bloggers and makeup enthusiasts alike. The Maybelline Instant Age Rewind Perfector has the same texture and glowy finish as the high-end product, but costs a fraction of the price.

Dupe 3: Nyx Fat Oil Lip Drip vs. Dior Lip Glow Oil – This viral dupe has been praised for its color payoff and long-lasting hydration, which are just as good as the Dior lip oils. Plus, the Nyx Fat Oil is more than 4x cheaper.

Fat Lip Makeup

How to Find Your Own Makeup Dupes

Finding your own makeup dupes can be a fun and rewarding process. Search the names of products you’re interested in on TikTok and Instagram with the word “dupe” at the end and you’ll surely find a flood of beauty influencer videos for recommendations.

Save Even More on Makeup Dupes with Fetch

Fetch is a free app that lets you earn points for buying everyday items, including makeup products. Simply scan your receipts after you shop, and you’ll earn points that can be redeemed for gift cards to your favorite retailers. With Fetch, you can earn extra points from the most popular drugstore makeup brands like: Nyx, L’Oreal, Maybelline and Essie  and earn rewards at the same time.


With the help of social media and the power of the internet, it’s easier than ever to find affordable makeup that performs just as well as the high-end brand. Try out some of these viral makeup dupes for yourself and see the results.